Professional hair care, ready for your shelves.

Morfose and Ossion are made in Istanbul and sold in more than 140 countries. In the US we run our own operation from Florida, and we are looking for distribution partners across the Americas.

140+countries
220,000+points of sale with our products on shelf
7factories
10warehouses, including Florida and Colombia
Metamorfose campaign film“My hair smells like Morfose.”

Our lines

Six lines, one supplier: everyday care, concern-led salon care, curl care, professional color, premium salon treatments and barber grooming.

Three models in bold, colorful fashion

Morfose

Salon-quality hair care for every hair type, in 12 collections for retail shelves and salon backbars.

  • Milk Therapy
  • Supreme
  • Quinoa & Hemp
  • Keratin
  • Collagen
  • Biotin
  • Argan
  • Silver
  • Milk Keratin
  • Sulfate & Paraben Free
  • Hair Serums & Oils
  • Hair Styling
For retail and salonsDownload catalog
Model with long, glossy dark hair on a warm background

Metamorfose

Concern-led salon care: one concern, one range, and the same actives in every step. Vegan, cruelty-free and paraben-free.

  • Bond Care
  • Moist Boost
  • Glossy Touch
  • Pure Detox
Smiling model with defined red curls

Metamorfose Bouncy Curls

Curl-defining care for wavy and curly hair. Aloe Vera and Pro-Vitamin B5 run through all five products, from the wash to the styling mousse.

  • Shampoo
  • Rinse-Off Conditioner
  • Leave-In Conditioner
  • Hair Conditioner Spray
  • Hair Mousse
For salons and retailDownload catalog
Pop-art portrait of a model with vivid violet hair

Morfose 10

Professional permanent hair color with full grey coverage: 85 shades in 12 tonal series and 8 mix colors, plus bleaching powders and Bond Plex.

  • Natural
  • Intense Auburn & Gold
  • Intense Ash
  • Brown
  • Ash Beige & Cold Brown
  • Copper
  • Red, Contrast & Violet
  • Extra Bleaching & Mix
Model with glossy, voluminous blonde waves

Niche Pro

Our premium salon line. Each range is built on one technology, in 400 ml retail and 1 liter backbar sizes.

  • Stem-Cell Bond Repair
  • Colour Guard
  • Hydra Balance Micellar
  • Scalp Detox
  • Protein SOS Care
Bearded man in sunglasses, black and white portrait

Ossion Premium Barber Line

Barbershop grooming: waxes in five holds, 2-in-1 aftershave colognes, beard care, shaving and tool care.

  • Hair Waxes
  • Aftershave Colognes
  • Beard Care
  • Hair Spray & Curl Mousse
  • Styling Powder
  • Hair Color Mousse & Spray
  • Skin Care
  • Clipper & Tool Care
For barbershopsDownload catalog

Education

How to use and sell each line, taken from our catalogs and color chart.

Match the collection to the hair

Milk Therapy for dry hair. Supreme for dull, dry or damaged hair prone to breakage. Keratin for damaged, over-treated hair. Biotin to thicken all hair types. Collagen and Quinoa & Hemp for oily hair. Argan for colored and highlighted hair. Silver for brassy blondes.

Morfose catalog, page 96

A simple care routine

Apply shampoo to wet hair, massage from roots to ends, leave 1 to 2 minutes and rinse. Follow with the mask or two-phase conditioner from the same collection.

Morfose catalog, page 17

Serums and oils: when to use them

Keratin serum before and after blow drying. Anti Frizz serum on dry or damp lengths toward the ends. Argan, Smart Keratin and Barcelino oils on dry or damp lengths.

Morfose catalog, page 100

Ask a product question

Product use, color formulas, routines or training for your team. Our team replies by email.

Our apps

Tools for your customers and for the salons you supply.

Randvu Pro app icon

Randvu Pro

Free for Morfose customers

The salon business app for owners and their teams: book and move appointments, keep client records, formulas and notes, and see the day's revenue live.

  • Calendar built for salons, with staff columns and color-processing windows
  • Automatic text confirmations and a waitlist for cancelled slots
  • Client history, formulas and rebooking reminders
Morfose app icon

Morfose

Official Morfose app

The official Morfose app for salons, barbers and beauty professionals.

  • Browse the full professional range, including exclusive collections
  • Order in one tap and track your orders

Morfose in action

Milk Therapy campaign filmShake the world: the Milk Therapy hair perfume campaign.
A day at the fairWalking the Morfose stand at Beauty Istanbul.
Beauty Istanbul trade fairOur stand, partners and press at Türkiye's beauty fair.

Made at scale by Sora Group

Morfose is part of Sora Group, a Turkish cosmetics manufacturer with its own factories, R&D labs and warehouses.

55M+hair wax units
36M+shampoo units
108M+aerosol units
13,000+SKUs
3R&D laboratories, 30+ R&D staff
600+team members

Made in Istanbul, stocked near you

Ten warehouses, from Florida to Colombia, keep partners in stock.

Istanbul

Headquarters

Factories, R&D labs and the team that develops the full range.

Florida

United States

Morfose USA. We run our own US operation: warehouse, sales and e-commerce.

Colombia

Latin America

Warehouse close to our Latin American partners.

Germany

Europe

Warehouse serving our European partners.

In the Americas, already on shelves in

  • United States
  • Mexico
  • Guatemala
  • Honduras
  • Costa Rica
  • Colombia
  • Ecuador
  • Venezuela
  • Peru
  • Bolivia
  • Paraguay
  • Chile
  • Puerto Rico
  • Dominican Republic
  • Jamaica
  • Bahamas
  • Barbados

What you get as a partner

Each partnership is set up market by market, with a regional team that knows the territory.

A territory agreed in writing

Your market, customer list and targets are set out before the first order, with a regional sales director for Latin America and the Caribbean.

One supplier, three channels

Color, backbar care, barber styling and retail packs on one invoice.

Stock in Florida and Colombia

Orders for Latin America and the Caribbean ship from warehouses in the region.

Formulated in our own R&D labs

Three R&D laboratories and a team of more than 30 develop every formula in-house.

Responsibly made

Cruelty-free formulas and recyclable packaging. The Metamorfose series is also vegan and paraben-free.

Proven on 220,000+ shelves

Sold in more than 140 countries, including on Amazon and SalonCentric in the US.

Bring Morfose to your market

Tell us about your company. Our regional team reviews every application and replies by email.

Prefer email? hello@themorfose.com

What kind of partner are you?